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Guest Post: A.L. Simpson on Blogging - Worth it or Waste of Time


Blogging - Worth it or Waste of Time

I have been blogging for around five years now and have a steady following at both sites.
I have a blog for 18+ and one for Under 18.
The Positives?
I use them to promote myself and other authors - New Releases, Cover Reveals or just to give an older release a fresh lease of life. I don't spend hours every day on it and I do believe they help to keep my sales steady. By promoting other authors, particularly those who are better known, I draw readers to my site where they can peruse my books. It's a win/win situation.

The Negatives?
I buy most of the books I post about haha

Seriously though, it is a great way of marketing and getting to expand your network. I am on the master list for three promotion companies and their posts are sent as HTML which means, two minutes of upload and the post is scheduled to go live. I also let authors know via FB or chat, my blog is available to them at any time. I accept any genre.

FB Blog vs Wordpress or the like.

Both of my blogs are with Wordpress which I find incredibly easy to use. There are a few different hosts which are free and can be utilized.
With a Wordpress blog, I can make the post more eye-catching than what I can with a FB post. By posting the blog link to FB, it brings readers to my site where all the info on my own books is also catalogued.
So, in my opinion, both have a place in the world of marketing depending on what you are looking for and what you feel most comfortable with.

Finally, I don't find any blogging/marketing a waste of time. Anything which gets our name out there, in my opinion, is always worthwhile.

Blogs:

To organize a post on either blog, email me at http://horsnells@yahoo.com.au



NEW RELEASE

I am excited to announce I have a New Release today - 26 February 2017. It is live in Australia and the UK. Pre-Order for a few more hours in the US.

Broken Bastard is the first book in the Broken Series and early readers are loving it.

Blurb

Present Day
My name is Tyler Maxwell Alexander. I'm twenty-eight years old.
A few months ago, I had it all. An executive job in a prestigious investment firm owned by my father. Ha! Yeah, right - father. I'll explain about that later.
I lived in a waterfront apartment overlooking the harbor and drove a Mercedes convertible. Then, in the blink of an eye, it was gone. All of it. Everything, except the fucking clothes on my back. I was broken. A bastard.
Did I mention, I'm gay? No? Oh well, I have now.
This is the story of how my fairytale life turned to shit in the blink of an eye.......


Excerpt
CHAPTER ONE

The Past
Joshua Alexander barges into my office, no polite knock at the door, no excuse me, how's your day? He glares at the files strewn on my desk before training his angry gaze onto me. "Pope file, now."
I rummage through the pile, locate the Pope investment file, and thrust it in my father's direction. He snatches it from me and turns to leave.
"They won't stay. We can't offer them the return the Phillips can. He said he would leave half with me but that's it."
Dad swings around and pins me with narrowed eyes. "Thinking like that will get you fucking nowhere in this business. Half is not good enough. Samuel won't take no for an answer, he'll demand they keep it all with us." He storms from my office and I can't resist giving him the bird behind his back. Yeah, real mature I know.
Samuel is my brother, three years younger than my twenty-six years and mom and dad's golden child. Literally. While I have hair as black as coal and pale gray eyes, my brother is surfie blonde with clear ice blue eyes. The image of my father. I'm tall at six feet seven inches, he is average at five feet eleven inches. My body is hard with washboard abs I work hard to keep. Samuels is soft with a little too much fat around the middle. In looks we are poles apart. In temperament, we are planets apart.
I'm easy going, slow to anger. A loner and a little on the shy side. Samuel is a mean motherfucker like our dad and has a deadly short fuse. Fuck, his temper could blow you into outer space. Brothers we might be, friends, we are not. Hell, we don't even like each other, can't even stand to be in the same room together most of the time.
We all work downtown at Alexander's Investment Corporation. It was my grandfather's business, handed down to my father. One day, being the eldest son, it will be mine.
When I finally take control, if there is a business left to take control of, changes will be made. 
We miss out on, and are losing, accounts because of dad's and Samuel's greed. Our commission is one of the highest in the city. As I said - greed. The only thing keeping most accounts with us, and the business afloat, is loyalty to my father. God only knows why! We also have a high success rate in recommendations. Or should I say, I have a high success rate. Not to blow my own trumpet but, Dad and Samuel are shit when it comes to selecting successful investments. They don't study the market and make snap decisions which usually backfire. Big time.
Anyway, as I was saying, clients stay because of our, read my, success in making them money. Other firms take lower commissions but their success rate is around sixty percent on average. Mine is ninety percent.

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